John Fisher

Background

I spent the first 20 years of my working life designing record covers and building hotel website systems. Having sold up in 2016 I worked for a year running a cashmere weaving business in Kathmandu, renovating Edmund Hillary’s house up near Everest, and managing a wilderness camp in Mongolia. Hiking in the wild has always been my hobby and after six years making my own dehydrated lightweight meals at home I set up Firepot in 2017 to make these on a commercial scale. Winning the Seed Fund in 2017 has helped us expand rapidly and we are now selling worldwide.

What skills can you bring as a mentor?

I am totally new to both the food and the retail industry and as a result I am very aware of everything a new food business owner needs to master to be successful. Firepot has launched purely through word of mouth and social media recommendations so this is also an area I can help a new business navigate.

What do you think makes the difference between a good business and a brilliant business?

Passion and enjoyment. I think a customer can very quickly detect when a product has been made with passion by people who enjoy what they do.

If you had your time again in business, what would you do differently?

I would swap career sooner. You can spend years dreaming about what you would really love to do but until you make the jump you will never know.

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Founder, FIREPOT and Seed Fund Winner 2017