Andrew Tucker


Business and Marketing graduate with over 10 years experience in coffee wholesale and retail and 16 years in hospitality both domestically and abroad. I’ve also worked in wine wholesale, restaurant management and as a stock market analyst for Reuters. I also briefly founded and ran my own business in food/drinks sales consultancy.

What skills can you bring as a mentor?

B2B and B2C development, sales and marketing strategy. The bulk of my experience lies within the wholesale market and I have been instrumental in the concept, strategy, procurement, launch and delivery of new brands and product into the on-trade for both the coffee and wine sectors. I’m a passionate foodie first & foremost and I love seeing small quality focussed business do well. Im an entrepreneur at heart and I’m excited to have an opportunity to try & utilise my own experiences to help others grow. I believe in growing slow to grow strong and my approach to the Seed Fund candidates this year to is to help identify not just the business ideas – but the people with the most potential and nurture their ideas to create something incredible.

What do you think makes the difference between a good business and a brilliant business?

Authenticity and people. Having a clear and authentic message that resonates throughout an organisation, one that’s delivered with passion by all staff at every touch point makes it much easier to draw customers into your business and keep them with you along the journey.

If you had your time again in business, what would you do differently?

I would have started my own business years ago when I was younger and more naive! When the barriers to entry were lower in the food and drink sector – and when the consequence of failure came with less responsibility. I’d also have paid more attention to numbers from an earlier age. Whatever your role within your own business, having a accurate grasp of the numbers is paramount.


Director of Business Development, PACED GROUP / COLONNA COFFEE