Food is central to my life: I cook it, eat it, photograph it, travel the world in search of it, even dream about it. I’m also lucky enough to earn a living writing about it too, working for publications ranging from BBC Good Food to The Independent, BBC Countryfile, Olive, Fine Food Digest and i-escape.com. I spend my time travelling the country talking to artisan producers and figuring out what’s the next big thing in the world of food.
What skills can you bring as a mentor?
When it’s your own business it can be hard to see the woods from the trees when it comes to telling people about what you do. Having been a journalist for over two decades I know how to get to the heart of what makes a great story. I have also met a lot of artisan food producers over the years, so I have learnt a lot from listening to the ups and downs of their business lives.
What do you think makes the difference between a good business and a brilliant business?
People who have a strong belief and purpose about what they do are always more likely to succeed than those who are merely looking to make money out of being a food producer.
If you had your time again in business, what would you do differently?
I love what I do, so not much would change, but maybe I would have become an artisan food producer myself.
Food Journalist/Founder, Feast with a Chef