After some formative years in the big smoke working for the likes of Sony Pictures I headed off to the Alps for a ski adventure. On return the idea of working for the “man” bored me somewhat so, I started my first venture – an energising chewing gum, Vibe. We had many successes, and we had many disappointments. Five years later I decided to take my skills into working at one of the countries top branding consultancies, Big Fish, where I headed up the client services team for three years working on some remarkable brands and projects.
What skills can you bring as a mentor?
Having frequented a number of pitfalls during my time as an entrepreneur my ‘watch out’ radar isn’t too bad.
I also know a bit about branding and marketing.
What do you think makes the difference between a good business and a brilliant business?
A belief in what you’re doing. An understanding of brand. Brilliant people.
If you had your time again in business, what would you do differently?
Don’t try and re-invent the wheel, do something simple but do it better than anyone else.