Jessica Carter


Editor of Bath and Bristol’s Crumbs magazine, I’ve almost my entire career in food publishing, eating my way around the South West. In that time I’ve met and worked with countless food businesses, searching out the ones with the most compelling concepts and ideas in order to tell their stories.

What skills can you bring as a mentor?

Having total belief in your business and its values is key, but this enthusiasm needs to be paired with the ability to articulate just why it’s so amazing, in order to get everyone else psyched up for it too. I’ve found in journalism that even great stories go to waste if communications of ideas are poor or there’s a lack of material to go on. Being on this side of the food industry, I’ve come to know just what the press are after, how businesses may be able to increase their chances of coverage, and the ways in which they can work best with journalists.

What do you think makes the difference between a good business and a brilliant business?

A consistent and authentic concept that the business has complete belief in, coupled with the ability to communicate it in a compelling way.


Editor, Crumbs Magazine (Bath)