Rob Bugler


Born and bred in the South West I have a passion for good food and creating and nurturing great brands. I have a FMCG marketing background working on brand and innovation and I have worked for large corporates in Nestle, mainstream leaders in Ryvita as well as more challenger brands in Jordans and Dorset cereals and Whitworths.

What skills can you bring as a mentor?

My specialist experience is in innovation, I love setting direction, creating and developing new propositions and consumer solutions, commercialising them and then delivering them into a competitive market place. I have run consumer closeness and insight programmes across a number of businesses and would love to help apply this to a smaller business. It’s important to get ahead of the game and adapt to the changing needs of consumers and identifying the stretch opportunities when planning for the future. I would love to discuss the strategies and watch outs you might apply to these opportunities.

What do you think makes the difference between a good business and a brilliant business?

For me a brilliant business is one that is focused on the consumer and puts their consumers first. Consumer solutions and brands need to be relevant and exciting for consumers; understanding consumer needs and wants at every touchpoint and delighting them will ultimately bring opportunities. Brilliant businesses get this but also apply a level of commercial savviness to realise the right opportunities and deliver profitable growth as well as brand love.

If you had your time again in business, what would you do differently?

Life is too short for regrets. The best advice is to have a purpose or a mission – understand what you are trying to do so you know where you want to get to. It’s vital you have clear sight of where you want to go so you can start planning how to get there and align and prepare your business to meet the challenge.


Head of Consumer Solutions, WHITWORTH’S