Tom Herbert


Hi. I’m a baker with a breadth of hands on experience across food and drink sectors. Anna and I have been married 18 years and we live near Stroud with our four kids. For the last 26 years I’ve worked for my family business Hobbs House Bakery, doing in my time everything from, cleaning to business strategy and planning, product development, innovation, marketing, retail, wholesale and online sales, teaching, and operations. I’m one half of Channel4 and Discovery Networks Baker Brothers. With my bother Henry we’ve published two books and I’m working on my third. I’m an ambassador for the charity Tearfund. My work has taken me all around the globe and up and down the UK. Last year I judged the Golden Fork at the Great Taste Awards, and was listed in the Grocer Magazine’s top 50 influential foodies. I love to work with people that are alive with passion and skill for what they do. 

What skills can you bring as a mentor? 

I’m looking and listening for a spark in a person. That might be an idea or a product that the world needs. If what you’ve got is really solving a problem and making the world a more tasty and better place, AND if there’s a connection between us that can turn the spark I see into a flame, then I’d love to share my knowledge, offer advice and open my contacts to helping you to make the connections you need to set the world on fire.

What makes the difference between a good business and a brilliant business?

One that is so clear in its purpose and people centred values that people are attracted to get involved, and are then released into their full potential, amplifying the success of the business. A brilliant business is a magnificent story that people love to share.

If you had your time again in business, what would you do differently?

I don’t have any regrets; I believe everything is useful in its own time. What I would do differently though is…
1) Ask for help sooner. 
2) Have even more guts to really fight for what I feel is right. 
3) Always have clarity about all the financials. 
3) Look to work with food loving people that push for profit AND purpose earlier.